The streetwear landscape is dotted with brands that have defined (and continue to define) this style. Here are four iconic streetwear brands that are essential for every enthusiast in 2025:
-
Supreme: Born as a New York skate shop in the 1990s, Supreme has now achieved worldwide cult status. Known for its limited-edition drops and iconic "box logo," James Jebbia's brand has taught the world the meaning of hype. Collaborations with Louis Vuitton and Nike have taken Supreme from the streets to the runway, without diminishing its underground appeal.
-
Stüssy: Considered a streetwear pioneer, Shawn Stussy launched the brand in California in the 1980s, drawing inspiration from surfing. His calligraphic logo became a symbol of a relaxed and cool lifestyle. Even today, Stüssy remains a cornerstone of street style, combining 1980s heritage with a contemporary sensibility.
-
Off-White: Founded by the late Virgil Abloh, Off-White redefined the intersection of streetwear and high fashion. Known for its bold graphics featuring bold quotes and diagonal stripes, the brand has elevated sweatshirts and sneakers to the luxury category, even collaborating with Nike on highly coveted styles. It embodies the street-chic aesthetic of 2025 and has influenced an entire generation of designers.
-
Dolly Noire: Among the emerging Italian brands, Dolly Noire has made its way onto the national street scene. Born in Milan, it combines pop influences and Italian design in collections with original graphics, and is now one of the most popular brands among streetwear addicts in Italy .
Of course, the list could go on, from A Bathing Ape (a Japanese icon) to Palace (a London reference), but knowing these brands is already a great place to start. They are the ones who have written the history of streetwear and are inspiring new, rising acts.